📊State Of The Market & Industry Challenges

The legacy media model in football has traditionally centralized control among broadcast networks and publishers, who dictate the distribution of content and control advertising revenue. This one-way flow treats fans as passive viewers, with limited opportunities to shape their own experience or express their identity as football enthusiasts.

In contrast, an open football ecosystem invites fans, creators, and brands to actively participate and collaborate within the football landscape. This shift to an open networks approach reflects a commitment to interactivity and fan empowerment, allowing fans to connect, contribute and be rewarded for their engagement. The essence of football media’s future is a community driven approach, adapting to digital trends and uplifting the voices of global fans.